Get to Know Us

Welcome to the #SohoSouth Family!

"It's the effortless, laidback comfort of the south; where life is easy and clothing is carefree. And it's the jet set, chic flair of the city; where it's boardroom meetings all day and a rooftop happy hour at night. It's my life summed up into two little words. Raised in the heart of the North Georgia Mountains, always yearning for a piece of that city glitz and glam." -Ashley


We strive to create a community of women who uplift and support one another. We hope to not just sell you a dress, a t-shirt or another piece of clothing, but yet create forever memories with you. May you step into that job interview, first date or doctors office with a new sense of confidence. Looking good, but most importantly, feeling good.


We support you.

We believe in you.



Soho South